Marketing that grows your practice, protects your patients and runs without you.
Rook Consulting builds the systems behind your marketing: safeguards that keep patient data where it belongs, a growth system your team can run, patient financing that gets 80%+ of applicants approved, and a structure that moves you from managing the day to leading the practice.
Most practices pass their HIPAA training and still have this problem.
Compliance training covers your charts and your clinic. Your website, ads, texts and online reviews usually fall outside it. That's where the expensive mistakes happen, and they're nearly impossible to see from the inside.
Damages per text message sent without the right consent. Patients can sue directly.
Paid by one health system in 2024 to settle claims over website tracking tools.
To find out where your practice stands, with a free Marketing Risk Report.
Start with one of two doors.
Every engagement starts with a free Marketing Risk Report. From there, practices start with what's costing them most: marketing risk or an owner who can't step away.
Marketing Compliance Audit
$2,500A full review of your website, forms, tracking, vendors, reviews, texting, email and ads. Written findings and a prioritized fix plan.*
Owner Freedom Review
$3,500For practices that only run when the owner is in the room. We map where your week actually goes, who on your team is doing marketing without knowing it, and where tasks fall through. You get a clear plan for what to hand off, what to systematize and what to stop doing.*
*Entry points stand on their own and aren’t required to start a program. If you move into a program, the fee is credited in full.
Three programs. Built once, run by your team.
We install the safeguards and systems, train your people and hand it off. You're not signing up for a permanent consultant.
Compliant Growth System
Everything in Safeguards, plus the patient acquisition system your team runs after we leave.
- Patient intake journey from first click to booked visit
- Follow-up for inquiries that don't book
- Compliant review request workflow
- Compliant sales tracking system
- Monthly reporting
Freedom in Practice
For owners stuck managing instead of leading.
- Front desk turnover and patient loss analysis
- Delegation plan and decision rights
- Team task planning
- Team and leadership matrix assessments
- Weekly metrics dashboard
- Meeting rhythm for your team
Marketing Safeguards
Makes your current marketing safe and trains your team to keep it that way.
- Tracking that measures your marketing without exposing patient information
- Consent built into your forms, texts and emails
- A review of the tools and platforms you already use
- Hands-on training for your marketing team or agency
- For student-serving practices: HIPAA and FERPA together
Software stays in your name. Your practice buys and owns every tool and signs its own vendor agreements, so nothing depends on us after handoff. We'll tell you expected software costs up front.
Urgent cares, chiropractors, therapists and teletherapy practices, med spas, plastic surgeons, dentists, dermatologists, wellness practices and specialty practices.
Make cash-pay care easier to say yes to.
RepeatMD + Affirm gives your patients flexible financing, plus memberships and rewards in your own branded app. It works with Aesthetic Record, and more patients get approved for the treatments they already want.
Explore RepeatMDOpens RepeatMD's site in a new tab. Rook Consulting is a RepeatMD referral partner and may be compensated when practices sign up through this link.
| Other providers | RepeatMD + Affirm | |
|---|---|---|
| Approval rate | 30 to 60% | 80%+ |
| Credit check | Hard | Soft |
| Terms | 6 to 24 months | 3 to 36 months |
| Late fees | Yes | None |
| Purchase size | $10,000 credit line | Carts up to $30,000 |
| Practice fees | 2.9% to 18% | 3.99% + $0.30 |
Source: RepeatMD internal study, 2025.
Why Rook.
The most expensive problem in your practice isn’t on your P&L.
It’s the pixel quietly sending patient data to Facebook. The front desk that’s turned over three times this year. The vacation you keep not taking.
Rook finds what you can’t see, then builds the systems that run without you.
A rook protects the king and controls every open line on the board. You’re the king. Covering the open lines is our job.